The Problem We're Solving: Access to Affordable Devices
Despite widespread investment in 4G infrastructure across Sub-Saharan Africa, smartphone adoption remains low — slowing down digital growth for individuals and mobile network operators (MNOs) alike. Key pain points include:
- Low smartphone penetration limits access to mobile internet and digital services.
- Underutilized 4G infrastructure, reducing ROI for MNOs.
- Limited uptake of digital services and value-added platforms.
- Only 5% projected growth in subscriber penetration over 5 years (GSMA) without disruptive solutions
Our Solution: Affordable Device Financing
ToraCash is making it easier for individuals to own smartphones through a financially inclusive model that supports both end-users and MNOs. Here's how we’ll do it:
Bulk Device Procurement & Open Purchase Orders
Through our Original Equipment and Device Manufacturing (OEM and ODM) units, we are capable of building high-quality Android smartphones and smart feature phones in bulk, significantly reducing the unit costs. This facilitates a bulk procurement strategy that lowers prices and improves affordability for users, while boosting profit margins for MNOs.
Flexible Device Financing Program
Customers can acquire smartphones at an initial cost equivalent to a basic feature phone. The balance can be paid over a period between 3 - 12 months in manageable installments — lowering the barrier to entry without sacrificing functionality.
Dealer & Retail Networks
In collaboration with our MNO partners, we’ll utilize existing dealer networks and retail shops to scale device distribution — making smartphones available where customers already shop and trust.
Device Lock Technology
Use of an established device lock technology that encourages customers to complete their installments. If a customer fails to pay, the device is locked, preventing further use. All financed devices can also be locked to our partner MNO's network ensuring:
- Improved customer retention by locking devices to the MNO's network.
- Increased market share for MNOs as customers are incentivized to stay within the network.
- Boosted Average Revenue Per User (ARPU) through 4G adoption and value-added services.
Powering Digital Inclusion, One Device at a Time.
"By combining flexible financing, cost-effective distribution, and strategic telco partnerships, ToraCash is committed to enabling millions across Sub-Saharan Africa to take part in the digital economy — with a smartphone in every hand.”
